The 5 Steps to Making Your Next Event a Success

ill this theme cause this community to take action for/towards my event?

With the first point, you want to identify specifically which community you are targeting and why. The community you target must have a direct interest in your theme. This connection the community has with your event’s theme can be varied across multiple areas. It can be a cultural, business, political, or lifestyle related interest. Once you decide on the theme, you have to then figure out how to turn that interest into action. As in, getting the community you selected to buy or register for your event.

The second point requires an emotional connection or a direct benefit to the potential attendees. For example, the emotional connection can be related to a cultural celebration with others within the community. If the connection you establish is business related, then you can set up some type of education-based value or networking opportunity with the attendees, both of which can help them improve their business. Similarly, with any event theme, you want to establish an immediate, quick incentive-based-association in the attendee’s mind. To summarize, you want to have:

1. An identified community (it can be a community or group of people who have one or more of these things in common: diversity, business-interest, alumni-based, or an entertainment factor)

2. An established satisfying emotional connection and/or direct benefit to the attendees that you can tie to the community

Once you have the above two items identified, coming up with the theme of your event is that much easier.

Step 2: Choosing a Venue & an Event Planner

After you’ve established your event’s theme, the next thing you want to confirm is where the event will take place. This is important as the location of the event will dictate the success or failure of your efforts. You have to select a venue, which has all the necessary amenities your event requires. For example, if your event has music, you will want to make sure the sound system of the venue is sufficient. Or if your event is a speaking engagement, you will want to make sure the audience will have the necessary seating or standing room for greater comfort and participation.

Most importantly, location, location, location. You will want to make sure the venue is located in an easily accessible area (by car or public transportation).

Another factor to consider for your event is if you should partner up with another organization. We only recommend doing this in cases where the potential partner brings something unique to the table that you do not possess. Otherwise, what’s the point of partnering up with someone? Well, it could be a financial reason, may be partner with someone to decrease your investment risk. Carefully weigh the pros and cons of partnering with someone and if the pros out-weigh the cons, you’ll have your answer.

Step 3: Choosing the Right Entertainment

When it comes to your entertainment selection, you can end up with a memorable event for all the wrong reasons. You want to make sure your entertainment complements your event’s agenda perfectly. This can only be accomplished by selecting a reputable entertainment company or group, with years of experience and a solid reputation.

The type of entertainment will vary based on your eve